Let’s start by defining the terms:
Social media: websites and applications that enable users to create and share content or to take part in social networking.
Marketing: the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks to achieve marketing communication and branding goals. Social media marketing covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Here are the tips to cost effective seo.
As the social web has evolved over the last decade, businesses have had to adapt and integrate social networks into their marketing strategies. To take advantage of the power of social media marketing, you need to create a strong presence on the Web.
This means having key elements in place so you can leverage the right social networks for the audience you want to cultivate.
The foundation includes knowledge about your audience, a blog/website, an email management service, landing pages for visitors to opt-in to your email list, and profiles on the top social networks
With a foundation in place, you can begin crafting your social media marketing strategy and tactics. First, identify the social networks you’ll focus on for your marketing. I suggest focusing on two or three primary networks.
It’s hard to maintain a consistent presence or respond fast enough to follower engagement if you spread yourself too thin.
Choose your social networks.
Answer these questions about your business to decide where to focus your efforts:
Where does my audience spend most their time? Survey your current clients and customers to find out.).
Does my business lend itself to visual marketing? (Hint: every business does if you put on your creative thinking cap!).
3. What does my target audience want from me? What do they want to learn?
4. What is my/our preferred way of creating content? (Do you love to write, speak, shoot video? Come up with a list of content ideas about your niche to build your editorial calendar.).
How much time can we commit to creating valuable content for our audience? You must be consistent and constant if you want to see results from your social media marketing.
Now you have a sense of who and what. It’s time to pick where you’ll focus your efforts.
It’s likely your target audience is hanging out there for business or personal reasons. You may think your audience doesn’t use Facebook, but I’ll bet they do!
Twitter– Boasts 320 million active users as of December 2015. Twitter is a powerful platform for sharing real-time news, content, images, and videos. Your content combined with strong images can help your story stand out in the fast moving stream.
LinkedIn– the network for professional and business to business networking. Publishing your articles on Linkedin Pulse will help you stand out on this network of 414 million registered users worldwide.
If your business is mostly visual, Pinterest and Instagram are must-use networks. Artists, restaurants, hotels and designers, authors, architects, filmmakers, travel and fashion businesses can attract customers by using Pinterest and Instagram.
Video– YouTube is the granddaddy of social video networks. In the last couple of years, more video tools have launched that can help your business get seen and increase engagement with your audience. Try using live streaming video to increase connections with your clients and prospects.
OK, that’s a lot to think about.
Let’s look at some broad examples.
( Then I’ll show you a specific example of using social media marketing.).
– If you are a consultant, you may want to focus on LinkedIn, Facebook or Twitter, depending on the demographics of your clients.
– If you own a restaurant, use Facebook and Instagram to entice diners with your mouthwatering meals.
– If you’re an accountant, focus on LinkedIn and Facebook.
– If you own a clothing store, you could benefit from Pinterest and Facebook.
– An auto repair shop would do well using Facebook and Instagram. Before and after photos can make a case for the work you do.
Now, what? You know where to focus but how do you actually market your business on social media?
Top ways to use social media marketing.
There are two primary ways for you to use social media marketing:.
Maintain and create awareness for your business and brand.
Bring attention to something new you are launching.